Brand Bloom Owner, Allie Horner, has authored a bimonthly digital marketing column in the National Shoe Retailers Association’s national publication for shoe retailers, Shoe Retailing Today, for over 4 years. Through this column, she teaches small business owners achievable methods for improving their digital marketing efforts.

Allie also authors a bi-monthly Retail Profile article, in which she interviews a retailer and then tells their unique story.